Since 1995

Okinawa O.C.E.A.N. shell logo

NPO法人 沖縄O.C.E.A.N.

NPO法人 Okinawa O.C.E.A.N.

Ocean Culture & Environment Action Network

Conserving Okinawa's marine environment through education, direct action, and community.

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World Oceans Day 2026 — Reimagine: Beyond The World We Know, A New Relationship With Our Ocean.
第3回 パワーアップ! OCEAN FESTA OKINAWA — June 7, 2026, 9:00–15:00 at Zanpa Beach, Yomitan

Our Mission

Dedicated to the conservation of Okinawa's marine environment

In practice: Our mission is to conserve Okinawa's marine environment through education, direct action, and public awareness; cooperate with aligned organizations; and connect ocean protection with local food culture, food loss reduction, and youth welfare. The sea remains central to Okinawan identity. This page emphasizes legacy record and future direction—see Current work for ongoing program themes and Future directions for what we aim to explore next.

What we have built (legacy record)

Marine conservation: Over many years the network ran the Junior O.C.E.A.N. Ranger Program (600+ students), the Okinawa International Clean Beach Club (45,000+ volunteers since 1992), the I Love Okinawa Campaign and Okinawa Cleanup Yuimaru (ICC-linked) cleanups from May 3 (“Gomi no Hi”) and third Sundays through November; reported marine debris data to JEAN and Ocean Conservancy; and operated the Okinawa Adopt-a-Beach/Reef portal. My Beach / My Reef engaged Beach Captains, Reef Captains, and Pasha Navi volunteers. Yacht races for roughly two decades deepened partnership with the 11th Regional Coast Guard and helped seed the Okinawa Clean Coast Network (OCCN). With FM Okinawa we expanded broadcast outreach and public environmental communication.

Food systems & youth: The Mermaid Mama Project and ZERO HUNGER Okinawa channeled surplus food into free bento for children and linked resort food loss with children’s cafeterias (子ども食堂) and SDG-oriented education—see program cards for context.

We are based in Onna Village (official address: Yamada, Kunigami-gun).

Our History

Timeline (latest first), including recent continuity and relaunch preparation from 2020–2026. Use the era filters to show only the period you want.

Today

Relaunch & new directions

We are preparing to relaunch with a focus on where to go next: food resilience, coastal pressure from tourism, marine life and science partnerships, culture and language, and youth or institutional education—not as a list of active deliveries on this site, but as exploration themes we can build with partners.

Source note

Our long-term message remains the same: not one-off cleanup, but durable behavior and culture change through education, media, and local ownership.

2026

General Assembly held; relaunch preparation underway

The organization held its March 24, 2026 General Assembly and is now preparing next-phase public programming and partnerships for the relaunch period.

2020–2025

Keeping the network active (2020–2025)

From 2020 to 2025, we maintained partner ties, preserved key history materials, and continued Mermaid Mama / ZERO HUNGER coordination while preparing the practical foundation for relaunch.

2014

Prefecture Assembly petition & UNESCO GAP commitment

March 2014: Team records include a formal petition to the Okinawa Prefecture Assembly titled the “Okinawa Asia-Pacific ESD HUB Initiative” (toward a sustainable 22nd century). It asked the assembly to back steps such as raising Okinawa’s inclusion in the Northwest Pacific Action Plan (NOWPAP) geographic scope with Japan’s Ministry of the Environment, endorsing the Earth Charter, and encouraging prefectural engagement with the UNESCO Associated Schools network. The document named ANA Cargo, the OIST-led R&D cluster task force, and other actors as examples of Okinawa’s hub potential—historical advocacy context from 2014, not an endorsement list for today.

31 October 2014: A UNESCO Global Action Programme (GAP) on Education for Sustainable Development launch commitment registration in team archives names Edoardo Heinrich-Sanchez as contact, prioritizes empowering youth, and frames activities for 2014–2020, including the Asia-Pacific ESD hub vision and related partnership lines (e.g. JFGE, APN) from that period.

Archive note

Slide decks and scans from the same era (LINE photo archive) align with this two-step story: assembly-facing petition, then UNESCO GAP registration.

More from 2007–2013
  • 2008 onward: My Beach / My Reef and Pasha Navi volunteers scale up; ICC data submission continues.
  • 2010–2012: Yacht races and Coast Guard partnership; groundwork for Okinawa Clean Coast Network (OCCN).
  • 2012: Planning for UNEP/NOWPAP conference at OIST; Green Fins outreach begins.
2013

UNEP conference at OIST & Green Fins

NPO法人 沖縄O.C.E.A.N. leads the UNEP Northwest Pacific Action Plan (NOWPAP) conference at OIST—Okinawa/Ryukyu were outside the plan's official scope, but we became the local proponent. Two grants fund an NGO conference at Seaside House and an international conference on the main campus. We invite the Green Fins representative and propose Maida Point as a Green Fins test site; Green Fins has since been adopted by Onna Village.

OIST’s public event record describes the programme as the 2013 NOWPAP International Coastal Cleanup and Workshop on Marine Litter Management (24–26 October 2013): capacity-building for regional marine-litter management, promotion of International Coastal Cleanup in the NOWPAP region, and an International Coastal Cleanup on 26 October on Kuraha Beach, Onna Village (Yamada area), with workshop venues including B250 and Kuraha (Malibu) Beach. OIST listing: 2013 NOWPAP ICC & workshop · sponsor/contact on that page: Eduardo Heinrich-Sanchez (project leader), imagine2033esd@icloud.com.

The same “Blue October” period also includes the Okinawa NGO Asia-Pacific Environmental Forum on 23 October 2013 (Seaside House / OIST-linked venue in Onna), ahead of the NOWPAP workshop days; in the hall and on screen, materials featured “My Island : My Earth” themes with Naka Bokunen’s work. TEDxRyukyu followed in November 2013 at OIST in Onna (OIST news: TEDxRyukyu), extending the year’s public conversation on ideas and sustainability.

2007

Earth Charter

Okinawa O.C.E.A.N. formally endorses and joins the Earth Charter initiative, connecting local activities to this global ethical framework for sustainability.

2006

FM Okinawa collaboration expands outreach

Around 2006, collaboration with FM Okinawa helped document and amplify the movement ecosystem around beach cleanups and environmental education, including interviews with NPO法人 沖縄O.C.E.A.N. co-founders.

2006

My Beach / My Reef

The My Beach / My Reef Project (マイビーチ/マイリーフ) launches: Beach Captains and Reef Captains care for specific sites; Pasha Navi volunteers document beaches. Supports global marine-debris efforts and online coastal monitoring.

2004

National award & Discovery Channel

NPO法人 沖縄O.C.E.A.N. receives a major award from the national government (Ministry of Internal Affairs and Communications); delegation goes to Tokyo and meets Aso Taro. Collaboration with the Discovery Channel produces an episode on Eisa for Fantastic Festivals of the World (HD Theater); it goes on to receive an award from the Okinawa Convention & Visitors Bureau for sparking international interest in Okinawa tourism.

2003

Registered NPO

On 7 April 2003, Okinawa O.C.E.A.N. is certified as a Specified Nonprofit Corporation (特定非営利活動法人). We were the first NPO registered in Onna Village and participated in hearings to help shape the new NPO law.

More from 1998–2003
  • Late 1990s: Expansion of Ocean Culture and Environment Action Network activities across the island.
  • 2000–2002: Preparations for NPO certification under the new law; hearings and documentation.
1998

My Ocean Charter (IYO)

We develop the Okinawa version of "My Ocean Charter" (私の海洋憲章) for the International Year of the Ocean. Endorsed by UNESCO's Intergovernmental Oceanographic Commission and the Japanese National Commission for UNESCO; realized as a woodblock print by artist Naka Bokunen. Over 10,000 volunteers sign the charter.

This My Ocean Charter (1998, International Year of the Ocean) is a separate initiative from the later “My Island : My Earth” Charter, which grew out of the 2006 PALM Pacific Islands Youth Meeting in Okinawa—often carrying the same Bokunen visual language—as a parallel thread on island-to-planetary stewardship.

1997

UN Earth Summit

Okinawa O.C.E.A.N. participates in the Earth Summit at UN Headquarters in New York as one of the representative organizations in the Asia Environmental Society, linking Okinawa to global island and environmental networks.

1995

Okinawa O.C.E.A.N. founded

Members of the Okinawa International Clean Beach Club formalize their efforts into the Ocean Culture & Environment Action Network to coordinate education, cleanups, and awareness.

More from 1992–1995
  • 1993–94: Regular monthly cleanups and data collection; first links with schools and local government.
  • 1994: Growing volunteer base; coordination with national coastal campaigns.
1992

Okinawa International Clean Beach Club

Volunteer beach cleanups begin. This community initiative would grow into one of the largest and longest-running marine conservation efforts in the Ryukyu Islands.

Future directions — work to explore

Exploration themes we want to develop after relaunch

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Food systems & island resilience

To explore: How can Okinawa strengthen local food security (fisheries, mozuku, agriculture) while reducing waste and linking producers, schools, and households? What “Okinawa models” from past food-loss and youth-meal work are worth reviving or redesigning?

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Coasts, tourism pressure & marine debris

To explore: What monitoring and storytelling would make overtourism impacts (plastic, reef damage, carrying capacity) visible and actionable? How do we connect ICC-style data, municipal contacts, and volunteer networks without burning out communities?

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Marine life, science & protected features

To explore: Where can citizen science, Important Shark and Ray Areas (ISRAs) / species work, and sea-turtle or habitat stories reinforce protection? How do we pair academic partners with local stewards and school programs?

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Culture, language & ocean citizenship

To explore: How do Uchinaguchi, arts, and “island pride” narratives translate into durable behavior change—not one-off cleanups? What role for radio and intergenerational mentoring?

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Youth, education & institutional partnerships

To explore: How should Junior Ranger–style experiential learning, school campaigns, and UN/IOC-style charters evolve post-2006? Where can we collaborate with FM Okinawa, municipalities, JEAN/Ocean Conservancy-style reporting, and research institutes (e.g. OIST) for credible, bilingual outreach?

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Regional network collaboration

To explore: How can we strengthen knowledge exchange and practical collaboration with nearby universities, technical schools, and nonprofit conservation groups in Okinawa and across Asia? We aim to connect local action with academic and NGO networks (for example OIST, University of the Ryukyus, and regional partner organizations) to co-develop credible, community-linked projects.

Media archive

Two-part documentary on YouTube (Japanese)

The clips titled 「美ら海を子供たちに」 (Parts 1–2) are documentaries about Okinawa O.C.E.A.N. and the clean-beach movement—narrated coverage of campaigns, founders, education, and related milestones. They were produced around the 2004 recognition period (Ministry of Internal Affairs and Communications). The films sit in our public record next to the current work and awards sections.

美ら海を子供たちに — Part 1

美ら海を子供たちに — Part 2

TEDxSF — Kalani Souza (Horagai / Pu story)

Current work

Ongoing programs and themes we carry forward

The cards below summarize ongoing and long-standing program themes in NPO法人 Okinawa O.C.E.A.N.’s work—beach clubs, education, food-youth links, science partnerships, and related lines drawn from decades of field experience.

Marine fauna & shark conservation

Shark and ray conservation framing, Important Shark and Ray Areas (ISRAs), sea turtle links, and citizen science.

The network supported shark and ray conservation in Okinawa, including work around Important Shark and Ray Areas (ISRAs), sea turtle protection, citizen science, and school outreach so that Okinawa’s marine life could be better understood and defended.

Okinawa is now home to seven officially recognized Important Shark and Ray Areas (ISRAs).

These sites were proposed by shark and ray researchers from Okinawa and accepted in January 2025 by the IUCN SSC Shark Specialist Group.

Current efforts, coordinated through the NPO, focus on expanding research (including tagging and environmental surveys) to better understand the spatial and temporal use of these areas. In parallel, we work closely with local communities, fisheries, and government partners to build shared knowledge and capacity, supporting informed and inclusive conservation planning in Okinawa.

Regional map illustrating Important Shark and Ray Areas (ISRAs) and related geographic context around Okinawa and adjacent waters.

ISRA reference map (regional context).

Team: Dr. Fabienne Ziadi-Künzli, marine volunteers.

Interested in this line of work? Contact us about collaboration.

Junior Ranger & beach cleanups

Legacy marine education and coastal action: Junior O.C.E.A.N. Ranger Program, I Love Okinawa Campaign, Adopt-a-Beach/Reef, ICC-style reporting to JEAN and Ocean Conservancy.

Historically among the longest-running volunteer coastal programs in the Ryukyus: the Junior O.C.E.A.N. Ranger Program (600+ students over the years), the Okinawa International Clean Beach Club (45,000+ volunteers since 1992), and the I Love Okinawa / Cleanup Yuimaru beach cleanups from May 3 through November. Beach Captains and Reef Captains cared for named sites; debris data went to JEAN and Ocean Conservancy.

Team: Edo Heinrich-Sanchez, Fabienne Ziadi-Künzli, Tomokazu Gushikami, volunteers.

Interested in this line of work? Contact us about collaboration.

Pollution monitoring & over-tourism

Marine plastic, beach litter, and reef pressure from tourism — data and public awareness.

Past work addressed marine plastic, beach litter, and coral damage linked to rapid tourism growth, combining cleanup culture with calls for better data and visitor behavior so that tourism and conservation could coexist.

Team: Edo Heinrich-Sanchez, OCCN partners, volunteers.

Interested in this line of work? Contact us about collaboration.

Culture & language preservation

Ocean stewardship tied to Ryukyuan culture and language (Uchinaguchi), arts, and heritage.

Programs framed the sea as central to Okinawan identity: preserving traditions, knowledge, and language alongside environmental action — a holistic “island culture” pillar carried in events, media, and education partnerships.

Team: Urara Tanahara, culture advisors, community partners.

Interested in this line of work? Contact us about collaboration.

Mermaid Mama & ZERO HUNGER Okinawa

Surplus food to free bento for children; linking resort food loss with children’s cafeterias and SDG education.

The Mermaid Mama Project channeled surplus food from hotels, farmers, and supermarkets into free weekly bento for children in need (for example ~60 meals on Fridays to study-support sites across municipalities). ZERO HUNGER Okinawa connected resort food loss with children’s cafeterias (子ども食堂) and SDG-oriented learning.

Team: Rina Ishikawa (bento coordination), Remi Ie (legacy), volunteers.

Interested in this line of work? Contact us about collaboration.

Food resilience for Okinawa

Sustainable agriculture and fisheries; mozuku, coral-friendly practices, “Okinawa model” linking aquaculture and agriculture.

Advocacy and pilots supported sustainable agriculture and fisheries—from mozuku and coral-aware coastal use in Onna to an “Okinawa model” linking aquaculture and agriculture—aimed at greater food self-reliance and climate resilience.

Team: Directors, farm and fishery partners, volunteers.

Interested in this line of work? Contact us about collaboration.

Partners, endorsers & support

How institutions relate to our work—grouped by grants and recognition, endorsement, and field partnership. Not every relationship is active today.

We are grateful for long-running collaboration across sectors. Funding procedures for new donations are being updated—please contact us to discuss support.

Grants, awards & programme hosts

  • Tamalpais Trust (Taz Trust)Grant partner; profile.
  • Ministry of Internal Affairs and CommunicationsNational recognition (2004 award; see Awards).
  • UNEP / Northwest Pacific Action Plan (NOWPAP)Programme sponsor / convenor; 2013 International Coastal Cleanup & marine-litter workshop; OIST event listing.
  • OISTHost partner for the 2013 NOWPAP workshop & Kuraha Beach ICC (Yamada / Onna).
  • Okinawa Prefecture; Onna VillageProject & facility partners (e.g. Maeda Point, Green Fins groundwork).
  • au / Okinawa Cellular (KDDI)Past promotional sponsor / visibility for island environmental outreach (e.g. retail and magazine tie-ins); treat as historical unless renewed; confirm before using marks.

Institutional endorsers & multilateral alignment

Operational & field partners

This overview is illustrative; a fuller funding and partnership history is available on request. NPO法人 沖縄O.C.E.A.N. is moving toward Nintei (tax-deductible) status to make corporate donations easier.

Sister initiatives spawned from our network

From among OICBC and NPO法人 沖縄O.C.E.A.N. founding members, multiple Okinawan environmental groups emerged; many still partner on coastal protection.

Logos (selected partners & programmes)

Marks below are mostly field / programme partners; endorsers and grantors are named in the lists above. Links open in a new tab.

Coasts, broadcasting & island programmes

UN, regional seas & science cooperation

Government, funders & campaigns

Historical visibility & technology

Awards & Recognition

International recognition and institutional accolades

Click the image for a full-size view.

2004 — 総務省(Ministry of Internal Affairs and Communications) — National award; certificate scan from the organization archive (same recognition referenced in the Media archive documentary note).
Full-size ministry award certificate 2004 Ministry of Internal Affairs and Communications national award certificate for Okinawa O.C.E.A.N. organization
  • UN Earth Summit (1997) — Participated at UN Headquarters in New York as one of the representative organizations in the Asia Environmental Society.
  • UNESCO endorsement (1998) — “My Ocean Charter” (Okinawa version) endorsed by UNESCO’s Intergovernmental Oceanographic Commission (IOC) and the Japanese National Commission for UNESCO.
  • Ministry award (2004) — Major national award (Ministry of Internal Affairs and Communications); delegation went to Tokyo and met Aso Taro (then vice minister). Key recognition for establishing trust and credibility. A two-part documentary about the NPO法人 (美ら海を子供たちに) was later published on YouTube; production is understood to have been tied to that award cycle—see Media archive.
  • Okinawa Convention & Visitors Bureau (2004) — Award for the Discovery Channel documentary on Eisa (Fantastic Festivals of the World, ep. 11, HD Theater), produced with NPO法人 沖縄O.C.E.A.N.; the programme helped spark international interest in tourism to Okinawa (15 million+ views in its first years).
  • Regional environmental beautification award — Used to strengthen Onna Village’s Maeda Point facility proposal to the northern budget office; the project was approved and NPO法人 沖縄O.C.E.A.N. had an office at Maeda for several years.
  • Earth Charter (2007) — Formal endorsement and affiliation with the Earth Charter initiative for sustainability and ecological integrity.

Merchandise

Support NPO法人 沖縄O.C.E.A.N. with every purchase

Merchandise updates and purchase links will be shared here as they become available.

Shop NPO法人 沖縄O.C.E.A.N. merchandise T-shirts, tote bags, and more — proceeds support our programs (coming soon!).

People & Partners

NPO法人 directors, adjacent volunteers, and extended network.

Sustainable Development Goals

Our work contributes to these UN SDGs

SDG 1: No Poverty No Poverty
SDG 4: Quality Education Quality Education
SDG 11: Sustainable Cities and Communities Sustainable Cities & Communities
SDG 12: Responsible Consumption and Production Responsible Consumption
SDG 13: Climate Action Climate Action
SDG 14: Life Below Water Life Below Water
SDG 17: Partnerships for the Goals Partnerships for the Goals

Our legacy programs have mapped onto SDG 14 (Life Below Water) through marine conservation and cleanups; SDG 4 (Quality Education) via the Junior Ranger Program, school outreach, and youth events; SDG 17 (Partnerships) through JEAN, Ocean Conservancy, UNESCO, and local and international partners. SDG 1 (No Poverty) and SDG 12 (Responsible Consumption) were advanced by the Mermaid Mama Project and ZERO HUNGER Okinawa, which channeled food loss into meals and food education. Coastal and community work also supported SDG 11 and 13. Future delivery will be rebuilt around the exploration themes.

Okinawa O.C.E.A.N. supports the Sustainable Development Goals. SDG icons: United Nations. Disclaimer: Use of the official UN SDG icons here does not imply endorsement by the United Nations.

Contact

NPO法人 沖縄O.C.E.A.N.

NPO法人 Okinawa O.C.E.A.N.

特定非営利活動法人 Okinawa Ocean Culture & Environment Action Network(通称:沖縄O.C.E.A.N.)

Official address: 沖縄県国頭郡恩納村字山田357番地2
Yamada 357-2, Onna Village, Kunigami-gun, Okinawa

Operations HQ:
1468-250 (C-2)
Yamashiro, Ishikawa, Uruma City
Okinawa Prefecture 〒904-1113
Japan (Ryukyu Islands)

Contact by email

For donations or sponsorship inquiries, please email us and we will share current support options.

The edo@okinawaocean.org email address will be operational after June 8, 2026 (tentative).

edo@okinawaocean.org のメールアドレスは、2026年6月8日以降の稼働を予定しています(仮)。

www.okinawaocean.org

Relaunch note

Status update

We held a General Assembly on March 24, 2026. The team is preparing to relaunch and start next-phase activities. This website has been soft-launched for April 1st 2026, for the new Japanese fiscal year. Expect frequent updates in the coming days. A Japanese version of the site is planned for publication on June 8, 2026 (World Oceans Day).